MSA Multicat
Multicat is the format used to submit data to manufacturers or MSA. As the name implies, Multicat enables the participant (distributor) to provide data across multiple categories. Multicat reports are weekly reports filed electronically by tobacco, candy, drinks, and grocery distributors to report sales and inventory floor count to brand manufacturers as part of participating in trade programs. The Multicat report slightly varies between different trading programs but the report standard structure is the same.